Do you crave free media publicity? Learn how to identify a story idea about your business, and then promote that idea to the media for publicity. After all, a story on the nightly news service promoting one of your new products or services is far more credible than a paid commercial. And it's free. You'll also learn:
  • How the media works
  • How a reporter thinks
  • How a newsroom operates
  • How to build relationships with reporters
  • How to write a news release
  • How to set up a media conference
  • Tips and strategies for when you appear on camera.
Please note: You will a receive an accompanying PDF file when you download this book.

Mark Aiston is a television host in Adelaide Australia. He has worked with the the ABC but is now with The Ten Network and The Australian Radio Network.