Do you crave free media publicity? Learn how to identify a story idea about your business, and then promote that idea to the media for publicity. After all, a story on the nightly news service promoting one of your new products or services is far more credible than a paid commercial. And it's free. You'll also learn:
- How the media works
- How a reporter thinks
- How a newsroom operates
- How to build relationships with reporters
- How to write a news release
- How to set up a media conference
- Tips and strategies for when you appear on camera.
Mark Aiston is a television host in Adelaide Australia. He has worked with the the ABC but is now with The Ten Network and The Australian Radio Network.